There's a fine line in writing proposals for small business. You have to say enough to make sure you have thoroughly covered the topic. You have to keep it short enough that you don't say more than necessary. That's why an executive summary can be so useful.Executive summaries give most clients all the information they need. You can set out the key points without elaboration (unless there is a specific point you need to elaborate on). An executive summary sets out what the proposal is designed to accomplish, based on what the client has told you. It details "major events" that will happen and when. And it provides the proof of performance (deliverables); this is what you can expect and by when. It also gives the general cost of the project and schedule of payments. It may include a brief account of who will be involved in the projectWhat the executive summary will not do is go into a mass of detail. If you've done your job correctly, those details will be available to the client, if required, in the body of the proposal or in Appendices. Some clients want to see the detailed information that led you to your conclusions. Many don't, especially if they already know you and the caliber of work you do.The job entrusted to the executive summary is to give clients enough information in order to make a decision. Busy people do not want to take the time to wade through a lot of information. If the executive summary is clear and concise, complete with valid conclusions and recommendations, that's all they need. Most small businesses don't have to go through layers of management to decide next steps. If the information is right, they're ready to move.How many points go into an executive summary? Here are the key ones:
Explains present situation so client is clear that you understand it
Explains what the client wants to happen
Summarizes any research and the conclusions drawn
Lays out the solution and its implementation
Covers budget and timelines
States what must happen for the business proposal to proceed
If you cover these points, you've done all that most clients expect of you. They will not need additional information. And that is the point of the executive summary. Give the client enough facts and opinions to make a decision. Not more. Not less. Remember - people only want to read so much. If it's superfluous, like you're filling up space, forget it. Be concise. The client will thank you. [EXTRACT] There's a fine line in drafting proposals for small businesses. You have to say enough to make sure you have covered the topic well. You have to keep it short enough to say no more than necessary. That's why an executive summary can be as abstract useful.Executive most customers give all the information you need. You can set the key points without going into details (unless a specific item you need to prepare). An executive summary states that the proposal is designed to carry out, based on what the client has told you. It details "big events" that will happen and when. And it provides the performance test (results), which is what you can expect and when. It is also the overall project cost and schedule of payments. You can include a brief description of who will participate in the executive summary projectWhat not going to do is go to a lot of details. If you've done your job properly, the details will be available to the client, if necessary, in the body of the proposal or in the Appendices. Some customers want to see the details that led to their conclusions. Many do not, especially if you already know you and the caliber of work they do.The work entrusted to the executive summary is to provide customers with sufficient information to make a decision. Busy people do not want to take the time to wade through a lot of information. If the summary is clear and concise, complete with conclusions and recommendations are valid, that's all you need. Smaller companies do not have to go through layers of management to decide the next steps. If the information is correct, they are ready to move.How many points going into an executive summary? Here are the main ones: It explains the current situation, the client is clear that you understand Explain what the client wants to happen A summary of the research and conclusions Presents the solution and its implementation It covers the budget and deadlines States what should happen to the business proposal to continue If you cover these points, you have done everything that most customers expect from you. No additional information is needed. And that is the executive summary. Give the customer enough facts and opinions to make a decision. No more. Not less. Remember - people just want to read both. If it is superfluous, as if filling the space, forget it. Be concise. The client will appreciate it.
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