Business Proposal: Make Your Business Proposal Or Report a Pleasure to Read

You pick up a business proposal or report, open it up and begin to read. You wince. The content may be absolutely fine but the way it looks-it just doesn't support the content or have client appeal.I used to write radio commercials.People would look at the way I wrote them and wonder what I was doing.You see, I always wrote in narrow columns-like newspapers and magazines.I always broke the commercial into segments. If I wanted the announcer to make a break in the script, I began the next part of the commercial on a fresh line. It made it easier for the announcer to read the commercial, appreciate the nuances and then voice it as I wanted.I do the same thing in the books I've written. Even if it's one column for the page, I tend to keep that column narrower. Why? Because I believe it's easier for the audience to read.I had this confirmed one day when I spoke to the principal of a private school that prided itself on its innovative teaching methods. The school insisted that written materials be delivered in narrow columns so that students could:1. More easily read the material2. Understand it better3. Reread the material and remember it more effectivelyIf you want to check this out for yourself, try the following. Pick up one of those large, rectangular coffee-table books where the words are printed all the way across the page. See how hard it is to have your eyes follow that text and retain what's being said. Next, take a newspaper or magazine and see if it's easier to read and remember. When you've done that, compare the experience to reading the coffee-table book.Think about this process as you go about writing up a business proposal or report, or delivering it as a Power Point, or similar presentation. If you can make the simple process of reading and appreciating your proposal an easier and more enjoyable one, all things being equal, that's a factor in your favor.Another point to bear in mind is the use of white space. I opt for more white space in a text wherever possible. Yes, sometimes you have to compress material to fit a page or a particular format. However, if you, or your designer can find a way to optimize the use of white space, the reader will find it a more enjoyable and productive experience.Combine this white space with a narrower written column, now you've got a more effective and pleasing business proposal or report to deliver to the client. [EXTRACT] You pick up a business proposal or a report, open it and start reading. That wince. Content can be absolutely fine, but as you see, simply does not support or customer content appeal.I used to write radio commercials.People would be in the way he wrote it and wonder what I see doing.You I always wrote in narrow columns, such as newspapers and trade magazines.I always broke into segments. If I wanted the speaker to pause in the script, started the next part of a new online business. It made it easier for the speaker to read the ad, appreciate the nuances and voice wanted.I it as I do the same in the books I've written. Even if a column of the page, which tend to keep the column narrow. Why? Because I think it is easier for the audience had read. I is confirmed one day when I spoke with the director of a private school that prided itself on its innovative teaching methods. The school insisted that written materials be delivered in narrow columns for students to: 1. Easier to read material2. I understand that better3. Re-read the material and remember more effectivelyIf want to see for yourself, try the following. Take one of the large, rectangular coffee table-books where the words are printed across the width of the page. See how difficult it is to make your eyes follow the text and retain what is said. Then take a newspaper or magazine and see if it's easier to read and remember. When you have done this, compare the experience of reading the coffee table book.Think on this process as you go about writing a business proposal or report, or delivered as a PowerPoint or similar presentation. If you can make the process easier to read and appreciate his proposal for an easier and more pleasant, all things being equal, that is a factor in favor.Another point to consider is the use of blanks. I choose more white space in a text whenever possible. Yes, sometimes you have to compress the material to fit a page or a specific format. However, if you or your designer can find a way to optimize the use of white space, the reader will find a more enjoyable and productive experience.Combine this blank with a column written closer, you now have a more effective and pleasing business proposal or report to deliver to the customer.