Business Proposal: Definition and Characteristics of a Business Proposal

A business proposal is an offer letter which can be categorized as a "Persuasive document." It has been called or categorized such because the sole aim of preparing and sending an offer letter is to persuade the client to purchase the product or service or accept an offer made by the company. It is not an easy task to write an offer letter and make it persuasive in nature so that a reader may feel motivated to look into the proposal and make a decision to purchase your services or accept your proposal. There are many simple tricks and techniques that you can use for drafting an attractive proposal letter.On the surface, your objective as a marketer is to provide a solution to a customer's problems. However, beneath the surface you want that a potential customer should accept your offer and you can earn revenue out of the contract or agreement made. In order to achieve this purpose, a marketer should conduct an extensive research on the target audiences or target customers. This helps you to know and understand your customer better. Once you understand the needs and requirements of your prospective customer, you can accordingly communicate the way your organization can solve these problems or fulfill the needs of the customers.While writing a business proposal a marketer should keep a few points in his mind. There are a few essential or basic characteristics of an offer letter without which an offer letter is incomplete. You should divide the letter in a few main sub topics for better understanding of a reader. Mention the main idea first in the 'Executive Summary' of the letter. You can also mention about the budget of the offer. Do not use the word "budget" and make it appear as an investment rather than simply mentioning about the price. Then you can give your company profile for credibility, past projects, achievements and credentials. After presenting all these things in short, you can present your main contract and end it with a thought provoking conclusion paragraph. Choose the cover letter, layout, heading, font types and other formats, carefully and professionally. [EXTRACT] A business proposal is an offer letter that can be categorized as a "document of persuasion." It has been called or categorized as for the sole purpose of preparing and sending a letter of offer is to persuade the customer to buy the product or service, or accept an offer made by the company. It is not an easy task to write a letter of offer and compelling in nature so that the reader is motivated to study the proposal and make a decision to purchase their services or accept his proposal. There are many simple tricks and techniques that can be used for the development of an attractive proposition letter.On the surface, as a marketer your goal is to provide a solution to the problems of a client. But below the surface to a potential customer must accept his offer and can make money of the contract or agreement made. To achieve this purpose, a seller must carry out extensive research on the target audience or potential customers. This helps you know and better understand your customer. Once you understand the needs and requirements of your potential customer, who can therefore communicate how your organization can solve these problems or needs customers.While writing a business proposal from a vendor must have some points in his mind. There are some basic essential characteristics or a letter of offer, without which a letter of offer is incomplete. You should divide the letter into a few main sub for a better understanding of a reader. He mentions the idea first in the "Executive Summary" of the letter. You can also mention the budget of the offer. Do not use the word "budget" and make it look like an investment, not just mention about the price. Then you can give your company profile to the credibility, past projects, accomplishments and credentials. After presenting all these things in a nutshell, you can submit your main contract and end with a concluding paragraph of thought provoking. Choose the letter, design, management, and other font formats, careful and professional.