What's the difference between Business writing and Academic writing? Business Proposal writing is concrete - it sticks to the facts. Academic writing is more abstract - it discusses ideas and concepts. You need to be aware of this difference especially when writing the introduction section to your Business Proposals.Another skill is getting the right balance, so your bid appeals to the evaluators head (logic) and also their heart (emotions). The first place you must do this is in the Introduction chapter. If this section falls flat, do you think the reader will continue looking at the rest? Here's how to get around this and give your Business Proposal a little sparkle.Before you start writing, ask yourself what is the purpose of the Introduction?Think of the introduction as a 'credibility statement'. Use this section to describe your professional and organizational qualifications and then establish the significance of your core concepts. The introduction also sets the tone of your proposal. For novice writers, the orientation is often "Me Me Me", while more successful Proposal Writers take a "You You You" perspective. Look back at some recent Proposals you've submitted. It is all about you or about your client and their needs?4 Ways to Make the Introduction SparkleOnce you start to write the Introduction, answer these four questions. Does your introduction:Establish who you are? The client knows your name as it's on the cover sheet but you need to take this further; share something the reader cannot forget and makes you stand out. You want them to remember you, right?
Describe your goals? We also know that your end goal is to get funding, that's a given. But what beliefs and core values underpin your business? Is there some specific set of goals that drive your business? Use these to paint a picture for the readers so they understand why you're in business and how they will benefit from working with you.
Establish your credibility? You can do this in several ways. One is by using social proof such as sharing endorsements, recommendations and other ways you are respected in the business community. These all help to position you as a trusted source. The assumption is that if you've worked with Big Client, and others respect this firm, then the client should be safe if they make the same decision.
Discuss the Problem Statement? What this means is that you've read the Request For Proposal, spoken to others in the business community, and determined what is the 'real' underlying problem. For different reasons, the Request For Proposal writers may not be able to say in black and white terms why they need this solution or service. If you've being working with this client for a while, you should have some inside knowledge on what are the real pain points. Now, does your Business Proposal really address these issues and get to the heart of the matter? [EXTRACT] What is the difference between writing and academic writing business? The proposal is the concrete business writing - that sticks to the facts. Academic writing is more abstract - discussing ideas and concepts. You should be aware of this difference, especially when writing the introduction section of their ability Proposals.Another business is achieving the right balance, so that your offer appeals to the head of the evaluators (logic) and also heart (emotions). The first place you should do this is in the introductory chapter. If this section is deflated, do you think the reader will continue to analyze the rest? Here's how to avoid this and give your business proposal a little sparkle.Before start writing, ask yourself what the purpose of the introduction? Consider the introduction of a "statement of credibility." Use this section to describe the professional and organizational skills and establish the significance of its core concepts. The introduction also sets the tone for your proposal. For new writers, the guidance is often "Me Me Me", while the successful proposal writers take a "You You" point of view. Look back at some recent proposals submitted. It's all about you or your customers and their needs? 4 ways to make SparkleOnce Introduction to start writing the introduction, the answer to these four questions. Does your introduction: Establish who you are? The client knows his name because it is on the cover, but you need to go further, sharing something that the reader can not forget and makes you stand out. You want them to remember, right? Describe your goals? We also know that their ultimate goal is to get the funding, which is a fact. But what beliefs and values underpin your business? Is there a specific set of goals that drive your business? Use these to paint a picture for readers to understand why you're in business and how you benefit from working with you. Establish your credibility? You can do this in several ways. One is through the use of social proof, such as collateral share, recommendations and other ways that are respected in the business community. These help to position as a trusted source. The assumption is that if you have worked with large customers, and respect for others this company, the client should be safe if you take the same decision. Discuss the problem statement? What this means is that you have read the RFP, we speak of others in the business community, and determines what is "true" underlying problem. For different reasons, the request for proposal writers may not be able to say in black and white terms, why they need this solution or service. If you have been working with this client for a while, you should have some inside knowledge of what are the real pain points. Now, your business proposal really address these issues and reach the heart of the matter?
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