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วันเสาร์ที่ 14 มกราคม พ.ศ. 2555

Business Proposal: How Can You Make Your Business Proposal a Page Turner? Take a Tip or Two from Stieg Larsson


Stieg Larsson tells one heck of a good story. The Millennium Trilogy beginning with The Girl with the Dragon Tattoo and ending with The Girl Who Kicked the Hornet's Nest is an incredible read, hard to put down. The elements of this remarkable story are a great plot, fascinating characters and a writing style that is sharp, driven and devoid of unnecessary filler.In a business proposal, is there any reason why you cannot tell a great story? If you look at the format for any kind of proposal, whether it be for a project, grant, or even a marriage proposal, there's a plot that has to be followed. It consists of knowing the client's desired end result, knowing what the situation is to start with, and figuring out how you are going to get from the beginning to the end. The suitor knows the desired ending. He just has to determine the steps needed for her to say yes.Your plot is unlikely to be as complex as any of Stieg Larsson's, but how interesting can you make it? Try this on for size. I was asked to come up with a proposal for the introduction of a new truck. The client wanted a dramatic staged event to impress dealers coming from all over the country. I did something I've never done before. I decided to write the proposal as if the event was already over. I described the scene and the launch of the truck as trumpets blared, fireworks exploded and strobe lighting flashed in all directions. I described the reaction of the dealers to the event, and I stressed how much of a difference it meant to the relationship between the dealers and the company. I ended by focusing on the value of the new truck to the marketplace, the dealers being able to satisfy their customers with this exceptional new product. Everyone loved reading this proposal.Think about how you'd like to tell your business proposal story to your client. What are the plot points you'd want to focus on?What about the characters in your story? Your cast could get drawn from many different areas. The primary characters are your own people and those of the client. What kind of relationship would you like to have with the client? You don't want the kind of conflict that happens with Stieg Larsson's characters. Instead you'd prefer a cooperative working relationship. In your story, that's what you'd stress. You'd identify the characters in your organization, and from any outside suppliers you might use. You'd clarify the characters from the client side, key people to work with, as well as the impact from that large cast known as customers.You've got the story, you've got the characters. Now, how are you going to write it? Stieg Larsson excels in this area. He believes in getting to the point quickly. He uses short sentences and limits the number of sentences per paragraph. He gives the impression of continuous action, where each section is important and each section connects seamlessly with what came before and what comes after. In your business proposal story, and in an age where people are so busy that they want to read only what's necessary, can you keep your writing tight, to the point, and with continuous, seamless action?Would you try it? Would you take a chance? So here's the challenge. When you next have a business or project proposal to respond to, take some time and see if you can craft a story that you can be proud of; whose sheer audacity makes the client sit up and take notice. Just like Stieg Larsson! [EXTRACT] Stieg Larsson says a heck of a good story. The Millennium Trilogy from the girl with the dragon tattoo and ends with the Queen at the Hornet is an amazing read, hard to leave. The elements of this extraordinary story is a great plot, fascinating characters and a writing style that is strong, driven and devoid of unnecessary filler.In a business proposition, is there any reason why you can not tell a great story? If you look at the format of any proposal either for a project grant, or even a marriage proposal, there is a story that must be followed. Customer is to know the desired end result, to know what the situation, to begin with, and find out how they will make from start to finish. The suitor knows the desired end. Simply determine the steps necessary to say yes. Your plot is unlikely to be as complex as any of Stieg Larsson, but the interesting thing you can do? Try this in your size. He asked me to come with a proposal for the introduction of a new truck. The client wanted a spectacular event scene to impress distributors from around the country. I did something I've never done before. I decided to write the proposal that the event was over. He described the scene and the launching of the truck as the trumpets sounded, fireworks exploded and strobe lights shining in all directions. He described the reaction of traders to the event, noting the amount of the difference which means the relationship between dealers and the company. I ended by emphasizing the value of the new truck to the market, distributors opportunities to satisfy their customers with this new outstanding product. Everyone loved reading this proposal.Think how you would like to tell their story business proposition to your customer. What are the plot points you would like to focus on what happens to the characters in your story? Gypsum can get from different areas. The main characters are his own people and the customer. What kind of relationship you have with the customer? You do not want the kind of conflict that occurs with the characters of Stieg Larsson. Instead prefer a cooperative working relationship. In his story, which is what I stress. We identify the characters of their organization, and any outside vendors that could be used. We clarify the characters of the client side, the key people to work as well as the impact of this large cast of customers.You known as he "has the story, the characters have. Now, how to write? Stieg Larsson stands out in this area. He believes in getting to the point quickly. He uses short sentences and limits the number of sentences per paragraph. Gives the impression of continuous action, where each section is important and each section is connected perfectly with what came before and what comes next. In his history business proposition, and in an age where people are so busy that they want to read only what is necessary, you can keep your writing tight, to the point, and a continuous action without problems? Would you try it? Would you take a chance? So here's the challenge. The next time you have a business proposal or project to respond to, take some time and see if you can create a story that can be proud of, whose courage makes the customer feel and take notes. Like Stieg Larsson!

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