Writing business proposals was different 25 years ago from what it is today. What has changed? Well a lot has changed and here, in my view, are three of the most important changes:1. Business proposal length
For me the number one change was in proposal length. The notion was that the more you put in the proposal about what you did, and all the work you'd done, the better. You'd convince the client by sheer weight that your project proposal or business proposal was solid. I never liked this approach then and I certainly don't advise anyone to do this today. My advice is that you keep that proposal bid as short as you can. Clients do not want to wade through masses of unnecessary material. Many of them only want an executive summary on which they can base a decision. They may ask their staff to go through your detailed explanations and comment on them, but their minds are often made up from that executive summary.2. Importance of case history
There's much more emphasis on case history. If there's one thing clients want to see is how you treated something similar to an issue they face. What was the situation? How did you go about analyzing it? What research did you decide that you needed to carry out? How did you reach your conclusions? Then how did you execute your recommendations and what was the feedback? What worked and what didn't work? And if you have the chance to do it all over again, what would you do differently, and why? It's critically important that you explain your case history as cleanly and simply as possible.3. Impact of technology
Technology has changed everything. The business proposal you're working on can be edited, revamped or completely altered simply because today's software programs allow that luxury. It can be put on Power Point for easy visual presentation. Now this is a double-edged sword and here's why. These programs allow complexity; i.e., you can provide an awful lot of information, some of it useful, but sometimes it's simply done to impress the client. I always opt for simplicity. Keep your presentation as clean and straightforward as possible. Fancy graphics may look nice, but are they actually making a difference to the client? It's the client's opinion that counts and it's important to keep that in mind with any business or project proposal you're developing.Next time you're responding to a bid, keep these three changes in mind. Don't make your business proposal too long. Do provide the best case history you can to support your bid. Don't overdo the technology. Remember, simplicity is often a whole lot more effective than a mass of slides or videos unless they can make your point quickly and effectively. Your job is to win that business proposal. In the way you develop and write it, help the client decide in your favor. [EXTRACT] The business proposal writing 25 years ago was different from what it is today. What has changed? Well a lot has changed here in my opinion, are three of the most important changes: 1. Business proposal length For me, number one was the change in the length of the proposal. The idea was that the more you put in the proposal about what he did, and all the work he had done better. I convince the client by sheer weight of your project proposal or business proposal was sound. I never liked this approach then, and I certainly would not advise anyone to do so today. My advice is to keep the proposal for the supply of as short as possible. Customers do not want to wade through masses of unnecessary material. Many of them just want an executive summary which to base a decision. You can ask your staff to go through their detailed explanations and comments on them, but their minds are often made up of executives Summary.2. Importance of case history There is more emphasis on case history. If there is something customers want to see is how to deal with something similar to a problem they face. What was the situation? How do you go about your analysis? What research is needed to decide to take? How to get to your conclusions? So how to implement their recommendations and what was the response? What worked and what did not? And if you have the opportunity to do it all again, I would do differently and why? It is extremely important to explain your medical history with cleaning and simply as possible.3. Impact of technology Technology has changed everything. The business proposal that is working can be edited, completely renovated or altered simply because the current software programs allow that luxury. You can put in power-point visual presentation. Now this is a double-edged sword, and here's why. They allow the complexity, ie, can provide a wealth of information, some of which is useful, but sometimes you just do to impress the customer. I always opt for simplicity. Keep your presentation simple and clean as possible. Fancy graphics may look nice, but really make a difference for the customer? It is the opinion of the customer that counts and is important to consider any business proposal or project that is developing.Next while responding to an offer, keep in mind these three changes. Do not make your business proposal for long. We provide the best story I can to support his candidacy. Do not over technology. Remember, simplicity is often far more effective than a mass of slides or videos, unless you can make your point quickly and effectively. Your job is to win the business proposal. On the way to develop and write, helping the client to decide on their behalf.
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