Business Proposal: How To Write Business Proposals That Convert Like Crazy

Many service businesses write quotes or proposals for work... it is the main way that they gain business. Yet too many of them are not making the most of their proposals. They either create a new one from scratch each time, or just throw something together and wonder why they are not getting the work.If you want to increase your conversion rate (and charge what you are really worth), you need to pay attention to the proposals you put together for potential clients.Your business in printYour business proposals are "your business in print". They demonstrate, in print form, what it will be like to work with your business, what people can expect from you and the quality of the work you will do for them. You need to take the time to craft a business proposal that is a true reflection of your business and the value you add to clients.Understand your clientIn answer to the question of "how to write a proposal", each proposal needs to show how you understand the needs of the client. Your client has to be able to see that you "get" the brief, their unique needs and concerns, and you are able to meet their needs.A quick tip here, people are looking for outcomes not features or processes. By that I mean "testing and tagging electrical cords" is a process - "guaranteeing the electrical safety of your workplace by protecting clients and staff from unsafe electrical appliances" is an outcome.People buy experiencesPeople buy experiences and outcomes and are willing to pay a premium for the privilege - otherwise why would people spend money on fine dining when McDonald's also provides food that fills a hungry stomach. The clearer you can articulate outcomes, the more effective your proposal will be and the higher the fees you will attract.Are you credible?Your business proposal needs to demonstrate your credibility and your expertise. You can do this through including short case studies of successes, testimonials and past client lists. You want to demonstrate to your potential client that you have a massive track record of success behind you and you are experienced in working in their type of industry.What happens next?People also want to know how you will work with them - what the steps will be at each phase of the process. There is a story in advertising that the first company to talk in detail about how their scotch was distilled with pure mountain water (something that lots of people did but never mentioned in their marketing), took market share as a result.When you are articulating how you will work with the potential client, make sure that you answer any common complaints about your industry. If your industry has a reputation for not turning up on time, then make sure you guarantee to turn up on time, every time.But wait... there's moreYou can also include a section in your business proposal that will help your potential client understand how else you can serve them and what other services you offer. Always remember to do the first sell with one eye on the second and third sale.Of course, your proposal needs to include detailed information about the quotation. In providing the quotation, remember to reinforce your understanding of the project and specifically all the value that you will add to their business.Show me the moneyWhen you get to the issue of price or fee, there is a whole raft of ways to help reduce "sticker shock". You can look at how much per day that works out to be, look at the cost of a lost client, or provide external credible evidence of the average cost of your service or product.However, if you have clearly demonstrated the value that you will add, your expertise and credibility and the process you will follow, you are 90% of the way to reducing any challenge to your fees.Looks do countOne last point, remember to lay out your proposal well, and include professional graphics and design elements. The look of your proposal is an important element in giving the right impression about your business.And how long should a business proposal be? As long as it takes to effectively cover all of these areas. If you could convert 50% more business proposals into clients, what would be the impact on your business? [EXTRACT] Many utilities written quotes or proposals for work ... is the main way they get business. However, many of them are not making the most of their proposals. Or create a new one from scratch every time, or just throw something together and wonder why they are not getting the work.If you want to increase your conversion rate (and charge it really worth it), you must pay attention to the together proposals for business clients.Your potential printYour business proposals are "in the printing business." They show, in print, what you want to work with your business, what people can expect from you and the quality of work that will do for them. You need to take time to develop a business proposal that is a true reflection of your business and adding value to customers. Understanding clientIn response to the question of "how to write a proposal", each proposal must show how to understand customer needs. Your client must be able to see that "understands" the writing, their needs and concerns, and are able to meet its end needs.A fast here, people are looking for results, not the features or processes. By this I mean "cables electrical testing and labeling" is a process - "to ensure the electrical safety of your workplace by protecting customers and staff of dangerous electrical" is a buy buy experiencesPeople outcome.People experiences and results and are willing to pay a premium for the privilege - otherwise why people spend money in restaurants as McDonald also provides the food that fills a hungry stomach. The clearer you can articulate the results, the more effective your proposal will be and the higher the charges will attract.Are credible? Your business proposal has to demonstrate its credibility and experience. You can do this by including brief case studies of success, testimonials and lists of previous clients. Want to show your prospect that you have a history of massive success behind you and who has experience in your type of work happens next industry.What People also want to know how to work with them - so the steps will be at each stage of the process. There is a history in advertising that the first company to talk in detail about how his whiskey is distilled with pure mountain water (something that many people did, but never mentioned in their marketing) took market share as a result. When you are articulating how it will work with the potential client, make sure you answer the common complaints about your industry. If industry has a reputation for not submitted in time, so be sure to secure your time once every time.But wait ... There moreYou may also include a section in your business proposal that will help your prospect understand what else can serve them and what other services it offers. Remember to always make the sale first with one eye on the course sale.Of second and third, the proposal must include detailed information about the appointment. In providing the quote, remember to reinforce their understanding of the project and, specifically, the entire value added to your business.Show moneyWhen me get to the question of price or fee, there are a number of ways to help to reduce "sticker shock". You can see the number of days that turns out to be, look at the cost of a lost customer, or provide credible external evidence of the average cost of your service or product.However, if you have clearly demonstrated the added value, expertise and credibility and the process that will follow, which are 90% of the way of any challenge to reduce their fees. Look what countOne last point, remember to present your proposal as well, and include professional graphics and design elements. The appearance of your proposal is an important element in making a good impression on his business.And how long should a business proposal? While it takes to effectively cover all these areas. If you could convert 50% more business proposals to clients, what would the impact on your business?