วันพุธที่ 30 พฤศจิกายน พ.ศ. 2554
Business Proposal: Business Proposal Format: How To Write a Superior Letter Proposal
In general, there are two types of business proposal formats: the full proposal (formal proposal) and the letter proposal. The full proposal is a longer more complete business proposal that often spans 15 to 100 pages. This is the type of proposal that is often used for public/federal grants. The letter proposal is a shorter, two to five page business proposal, that is primarily used for private sponsors. The focus of this article is on the letter proposalEssential Requirements Of The "Letter" Business Proposal FormatAt the very minimum, the letter proposal must include 2 basic components: the problem to be solved and the solution that you are offering. This is a bit of an oversimplification, as a complete proposal template should include seven basic parts: a summary paragraph, your sponsor appeal, the problem to be solved, your solution, your capabilities or credentials, your budget, and a closing/concluding paragraph. It is important to understand, that the format or template for this proposal is literally a "letter." Including standard letter components like the date, address of recipient, a salutation ("Dear Mr. Smith"), and a letter closing ("Sincerely,"). Most of these seven parts are self explanatory, so I will focus just two of these components: the problem to be solved and the solution that you are offering.The Problem to be SolvedThe most fundamental component of the "letter" business proposal format is the "problem." When writing about the problem that you are solving, make sure to express it from the perspective of the sponsor. Remember, their main goal is not funding your project, but rather to solve a problem that they perceive. Show them that you understand their mission and you are "on their side." Focus on the difference between the current state of affairs and a future where the problem is solved. Focus on the "need" for the improvement from a financial, productivity, or efficiency standpoint.The SolutionYour job here is to convince the sponsor that you have a solution to their problem and you are confident that your solution will help them. Note: this is the most important component of any business proposal format. Give an overall description of your methodology, but don't go into too much detail. Make sure you tie the steps and details of your solution to the sponsors needs. Use strong statements that convey confidence like, "I strongly urge you to move forward..." Differentiate yourself from the competition by describing the weaknesses of your competitors approach.In SummaryIn this article about the "letter" business proposal format, I have stressed examples of content that will make your business proposal standout. You should be able to write your proposal using a standard word processor and a letter template. Following these guidelines will greatly increase your chances of success. If you choose to outsource this task to save yourself time, you may want to consider proposal software that can shorten the process for you. Good luck and I wish you success! [EXTRACT] In general, there are two types of business proposal formats: the full proposal (formal proposal) and the proposed letter. The full proposal is a complete business proposal because it often extends from 15 to 100 pages. This is the kind of proposal that is often used for public subsidies and / or federal law. The proposal of the letter is a short two-to five-page business proposal, which is used primarily for private sponsors. The focus of this paper is in the letter proposalEssential requirements of the business proposal "Charter" FormatAt a minimum, the proposal letter should include two basic components: the problem to be solved and the solution you are offering. This is a bit of an oversimplification, as a full proposal template includes seven basic parts: a summary paragraph, the appeal sponsor, the problem to be solved, its solution, skills or credentials, budget, and a final paragraph / end. It is important to understand that the format or template for this proposal is, literally, a "letter". Including the components of the standard letter, as the date, the recipient's address, the salutation ("Dear Mr. Smith"), and a letter of closing ("Sincerely,"). Most of these seven pieces are self-explanatory, so it will focus only two of these components: the problem to be solved and the solution of problems that you are offering.The SolvedThe key component of the "letter" format proposed business is the "problem". In writing about the problem you are solving, be sure to express from the perspective of the sponsor. Remember, your main objective is the financing of your project, but rather to solve a problem they perceive. Show them you understand their mission and are "on their side." Focusing on the difference between the current and future situation in which the problem is resolved. Focusing on the "need" to improve a financial institution, productivity or efficiency standpoint.The SolutionYour work here is to convince the sponsors that have a solution to your problem and you are sure that your solution will help. Note: This is the most important component of any business proposal format. Give an overview of its methodology, but not go into too much detail. Make sure you tie the steps and details of your solution to the needs of sponsors. Use strong statements that communicate trust as, "I urge you to move on ..." Differentiate themselves from competitors by describing the weaknesses of your competitors approach. In SummaryIn this article on the "letter" business proposal format, I have emphasized examples of content that will make outstanding business proposition. You should be able to write his proposal to use a standard word processor and a sample letter. Following these guidelines will greatly increase your chances of success. If you choose to outsource this task to save time, you may want to consider the proposed software that can shorten the process for you. Good luck and I wish you much success!
วันอังคารที่ 29 พฤศจิกายน พ.ศ. 2554
Business Proposal: Business Proposals: Guide to Better Businesses
Business proposals are an integral part of any business, whether you know it or not. When you are in a business, methods of expansion are something that keeps percolating your mind. You would want to emanate with ideas that would persuade someone to take an action on what you have presented. An effective proposal would be the one that would convince the prospect to ponder over the idea presented therein. Also, come in handy here are your proposal writing skills. An emphatic proposal works for itself. Writing business proposal using an ultimate business proposal software helps you ensure productivity. Besides, there are tips that will help you in writing a compelling proposal.You might absolutely fade away while trying to produce a business proposal that attracts your target. Now, before your head starts spinning, I would like to unfold certain rules that will help you here. First, you have to start by greeting the reader in a warm, affectionate manner. The style of writing proposal should be simple, persuasive and comprehensible. If your target is unable to understand your message in the proposal, there is no point in writing one! You also have to ascertain defining the industry-related terms and mention the addressee(s) on the title page itself. Another trick is to use headings in your proposal. Headings make your proposal easy to navigate. Moreover, you have to maintain the sequence of thoughts, ideas and topics. Any introductory topic should be located at the end. The proposal should begin with the purpose.While writing business proposal, you have to start by writing the main sections by discussing its scope. Herein, you are required to describe your product or idea with detailing. It'll help the reader to understand how you'll advance. Then, talk about the results or the output the reader will get once adopting the ideas discussed in the proposal. Next, you have to tell the reader why he should invest time or money in the project. The benefits! Yes, talk about them and in monetary terms, something tangible than vague. Then you need to talk about your procedure, your team, your requisites and the kind of investment you require from the reader. A professional logo end with the heading 'Approval' after the perusal of the reader or your investor, in this case. And you have to acknowledge them for considering you, even if it is just reading the proposal. If you follow these simple tips and tricks for writing your own proposal, you can earn not only experience but a lot of self-respect. [EXTRACT] Business proposals are an integral part of any business, whether they know it or not. When you are in a business, or methods of expansion is something that keeps your mind filtered. You want the ideas emanating persuade someone to take action on what you have presented. An effective proposal that would convince the opportunity to reflect on the idea presented in the same. They are useful here are your writing skills of the proposal. A strong proposal works for himself. Writing business proposals using a final proposal management software helps ensure productivity. In addition, there are tips to help you write an absolutely convincing proposal.You could disappear by trying to develop a business proposal that appeals to your target. Now, before your head starts to spin, I would like to develop rules that will help here. First, you have to start by greeting the reader with a warm and loving. The proposal writing style should be simple, compelling and understandable. If your goal is unable to understand his message on the proposal, there is no point in writing one! You also have to determine the definition of terms related to the industry and mention the recipient (s) on the cover itself. Another trick is to use headings in your proposal. Titles that your proposal easy to navigate. On the other hand, you have to keep the sequence of thoughts, ideas and themes. Any issue of introduction should be located at the end. The proposal should begin with the writing of business proposals purpose.While, you have to start by writing the main sections to discuss its scope. Here, you are required to describe your product or idea in detail. It will help the reader understand how it will proceed. Then, discuss the results or the reader will exit after the adoption of the ideas discussed in the proposal. Then you have to tell the reader what to invest time and money in the project. The benefits! Yes, talk about them and in monetary terms, something tangible that vague. Then you need to talk about your procedure, your team, your requirements and the type of investment that requires the reader. At the end of professional logo with the title of "approval" after reading the reader or the investor, in this case. And you have to recognize the ground that, even if only reading of the proposal. If you follow these simple tips and tricks for writing their own proposal that can win not only experience but a lot of self-respect.
วันจันทร์ที่ 28 พฤศจิกายน พ.ศ. 2554
Business Proposal: How to Write a Business Proposal
Writing a business proposal can seem like a daunting task. Where do I start? What do I need to say? How do I know if I've written a proposal that my customer will understand? Business proposals are an increasingly important aspect of any modern, professional business. With increasingly strict corporate regulations governing just about everything a business does, having a document that presents your unique business offering and everything that encapsulates can sometimes seem like an impossible task.Thankfully, there are some simple steps you can follow to ensure your business proposal delivers the right results. What are they? time to take a closer look at our tried and testing method on how to write a business proposal that wins every time!The Golden Rule of 4 - The 4 word business proposal checklistWe can summarize our business proposal writing process using 4 words that form a simple checklist for your business proposal:* Who?* Why?* What?* How?Pay attention to the order in which you address these 4 checklists. They are purposely ordered that way. Before you send a business proposal to the intended decision maker, please, please make sure you've asked yourself have you addressed these 4 simple questions. Let's look at this in some more detail.The Who QuestionQuite simply, do you know your customer? Do you know what they really want? Or do you just think you know what to sell them. Remember, your customer has some problem they need a solution to. Are you really in tune with what that is? Does your proposal clearly define the business problem or opportunity you proposal to solve?The Why QuestionWhy should the customer hire you? What differentiates you from the competition? Why Us? This is quite possibly the hardest question to answer in any business. We all face competition. Somebody somewhere will always claim to be in a position to compete with you and offer a better price or better quality end product. Why should you get the gig rather than your competitor?The What QuestionSo now you've made sure you really know all about your prospective customer and you've been able to differentiate yourself from the competition. Good start! Now it's time to tell them precisely WHAT you will deliver for them. When I sit down to write a business proposal, this is often the easiest part of the document to put together. We all know our own businesses better than anyone else. But be very careful, this is where you can easily fall down. Never ever assume your customer know's anything about your business and what you do. This might sound stupid at first glance. But think about it. How much deep industry knowledge does your customer have about your business and what you do? How familiar are they with industry specific jargon? Do they really even know what the questions are that you have so eloquently answered in your proposal document. A golden rule of thumb I apply to my proposals is "Will my mother know what I'm talking about if I read this to her?" If my mom gets it, then my customer will. This might sound overly simplified, but don't ever overestimate your target audience. Of course, there may be elements of your proposal where you are required to get into technical specifics but your summary should always read simple and clear to those who are unfamiliar with your industry. In this way, you will ensure your customer "gets it" from the outset.The How QuestionIt's vital to tell your customer HOW you will deliver on your promise. Who will be involved in delivering your product or service? Does the customer need to be involved? And if so, what will be expected of them? Depending on your business, a project plan may be of vital importance here so the customer can understand how their product/service will be delivered to them.Wrapping it all upSo there you have it. This simple checklist will go a long way to ensuring your success when producing proposals to win new business. We never let a proposal out the door without making sure we've obeyed our Golden Rule of 4!Until next time, happy proposal writing! [EXTRACT] In writing a business proposal may seem a daunting task. Where do I start? What do I mean? How do I know if I wrote a proposal that my client can understand? The proposed business is an increasingly important aspect of any modern business and professional. With corporate standards increasingly more stringent than regulate almost everything that makes a business, have a document that presents your unique business offering everything your can sometimes seem an impossible task.Thankfully, there are some simple steps you can follow to ensure that your business proposal provides the desired results. What are they? time to take a closer look at our proven method and evidence on how to write a business proposal that is gaining the gold standard 4 to 4 business checklistWe The word can sum up our proposal business proposal writing process with four simple words that make a proposal ready for business: * Who * Why * What * How? Pay attention to the order in which to address these four checklists. It was ordered that way on purpose. Before submitting a business proposal for the decision maker intended, please, please make sure you've asked has addressed these four simple questions. Let's see this in a little more detail.The Who QuestionQuite just, you know your customer? You know what they really want? Or do you just think you know what they sell. Remember that your client has a problem that needs a solution. Are you really in tune with what it is? Does your proposal clearly define the business problem or opportunity that the proposal to solve? The QuestionWhy Why, if the client you hire? What apart from the competition? Why us? This is possibly the most difficult question to answer in any business. All over the competition. Someone somewhere always say be able to compete with you and offer a better price or better quality end product. Why should the concert instead of your competitor? The Questions Now What have you done that you really know all about your prospect and has been able to differentiate themselves from competitors. Good start! Now is the time to tell them exactly what to have for them. When I sit down to write a business proposal, this is often the easiest part of the document as a whole. We all know that our own business better than anyone. But be warned, this is where you can easily fall. Never, never assume anything your customer know about your business and what you do. This may sound stupid at first glance. But think about it. How much does industry knowledge your customer has about your business and what you do? How familiar with the jargon that is specific to the industry? Do you really even know what questions you have answered so eloquently in your proposal document. A golden rule of thumb that apply to my proposal is "My mother knows what I'm talking about if I read this to her?" If my mother makes, then my client. This may seem overly simplistic, but not always overestimate their target audience. Of course, there may be elements of your proposal in which they are forced into technical details, but you should always read the summary simple and clear to those who are not familiar with your industry. In this way, you will ensure that his client "gets" from the outset.The How QuestionIt is vital to inform your customer How are you going to fulfill his promise. Who will participate in the delivery of your product or service? Does the client should be involved? And if so, what is expected of them? Depending on your business, a project plan can be of vital importance here, so the customer can understand how your product / service will be delivered to all who them.Wrapping upSo there you have it. This simple checklist will go a long way in ensuring its success in producing new business proposals. Never leave a proposal out the door without making sure that we obeyed our rule of thumb of 4! Until next time, happy writing proposals!
วันอาทิตย์ที่ 27 พฤศจิกายน พ.ศ. 2554
Business Proposal: Ten Tips For Writing Successful Business Proposals, From Your Strategic Thinking Business Coach
There comes a time for businesses when they must submit successful business proposals to gain clients, projects, interviews, potential development rights, etc.
And for many businesses, successful business proposals are mandatory for their survival. How many of your proposals get accepted and how many get rejected? Or don't you keep track of the outcomes?It is interesting to note that most successful businesses have more of their proposals rejected than accepted. Your strategic thinking business coach endorses strategic thinking in the preparation of all business proposals. Here are ten (10) tips from your strategic thinking business coach for writing successful business proposals.Strategic Tip #1: Develop and use an evaluation system for a "go" or "No Go" decision for all responses to Requests For Proposals.Strategic Tip #2: Approach each business proposal preparation with an open mind and strategic thinking, instead of simply starting with an old proposal.Strategic Tip #3: Establish superior value based upon your differentiators to help dissuade the decision makers to make a selection on price.Strategic Tip #4: Prepare a strategic Executive Summary that is clear and concise and that focuses on the prospect and the needs, challenges, opportunities and why you are the best choice to understand the prospect's business situation and needed outcomes.Strategic Tip #5: Keep your business proposal as short as possible. Short proposals tend to be read first, which places you in a strategic position compared to your competition.Strategic Tip #6: Prioritize your uniqueness factors and competitive advantages and illustrate how they will help assure a positive ROI.Strategic Tip #7: Prepare a strategic and well-written cover letter.Strategic Tip #8: Target your proposal's communication style to your intended audience. Use the "language" of your audience.Strategic Tip #9: Always ask for their business! Ask for it in the cover letter, Executive Summary and when you deliver or present your proposal.Strategic Tip #10: Always request a debriefing from the prospect and conduct a post-proposal review to gain feedback and to identify areas for improvement. And yes, do this with your successful proposals, as well as the unsuccessful ones.Your strategic thinking business coach encourages you to use strategic thinking in the development of your business proposals. If you would like to learn more about preparing successful business proposals and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole through his website at http://www.businesscoach4u.com or by email at jgecoach@aol.com [EXTRACT] There comes a time for businesses when they must submit successful business proposals to gain clients, projects, interviews, potential development rights, etc. And for many businesses, successful business proposals are required for survival. How many of your proposals are accepted and how many get rejected? Or track the results? Interestingly, the most successful companies have over their proposals rejected than accepted. Your coach supports strategic business planning strategic thinking in the preparation of all business proposals. Here are ten (10) tips his coach strategic business thinking to write successful business proposals.Strategic Tip # 1: Develop and use an evaluation system for a "go" or "No Go" decision for all the answers to Proposals.Strategic applications Tip # 2: The focus of each preparation of business proposals with an open mind and strategic thinking, rather than simply following a proposal of age. Strategic advice # 3: Set a higher value based on their differentiators to help deter decision makers to make a selection in the Council price.Strategic # 4: Develop a strategic executive summary is clear and concise and that focuses on the perspective and needs, challenges, opportunities and why they are the best option to understand the situation from the perspective of business and need outcomes.Strategic Tip # 5: Keep your business proposal as short as possible. Short proposals tend to be read first, which puts it in a strategic position compared to its Board competition.Strategic # 6: Prioritize the factors of uniqueness and competitive advantages and illustrate how it will help ensure a positive ROI. Strategic Tip # 7: Prepare a strategic and well-written coverage letter.Strategic Tip # 8: Aim of the proposed style of communication to your target audience. Use the "language" of its Board audience.Strategic # 9: Always ask your business! Requested by letter, executive summary and deliver or present your proposal.Strategic Council # 10: Always ask for a briefing from the perspective and to review the proposal further information and to identify areas for improvement. And yes, do this successfully their proposals and strategic success ones.Your thinking business coach encourages you to use strategic thinking to develop their business proposals. For more information on preparing successful business proposals and how a strategic thinking coach can facilitate and guide businesses in this task
And for many businesses, successful business proposals are mandatory for their survival. How many of your proposals get accepted and how many get rejected? Or don't you keep track of the outcomes?It is interesting to note that most successful businesses have more of their proposals rejected than accepted. Your strategic thinking business coach endorses strategic thinking in the preparation of all business proposals. Here are ten (10) tips from your strategic thinking business coach for writing successful business proposals.Strategic Tip #1: Develop and use an evaluation system for a "go" or "No Go" decision for all responses to Requests For Proposals.Strategic Tip #2: Approach each business proposal preparation with an open mind and strategic thinking, instead of simply starting with an old proposal.Strategic Tip #3: Establish superior value based upon your differentiators to help dissuade the decision makers to make a selection on price.Strategic Tip #4: Prepare a strategic Executive Summary that is clear and concise and that focuses on the prospect and the needs, challenges, opportunities and why you are the best choice to understand the prospect's business situation and needed outcomes.Strategic Tip #5: Keep your business proposal as short as possible. Short proposals tend to be read first, which places you in a strategic position compared to your competition.Strategic Tip #6: Prioritize your uniqueness factors and competitive advantages and illustrate how they will help assure a positive ROI.Strategic Tip #7: Prepare a strategic and well-written cover letter.Strategic Tip #8: Target your proposal's communication style to your intended audience. Use the "language" of your audience.Strategic Tip #9: Always ask for their business! Ask for it in the cover letter, Executive Summary and when you deliver or present your proposal.Strategic Tip #10: Always request a debriefing from the prospect and conduct a post-proposal review to gain feedback and to identify areas for improvement. And yes, do this with your successful proposals, as well as the unsuccessful ones.Your strategic thinking business coach encourages you to use strategic thinking in the development of your business proposals. If you would like to learn more about preparing successful business proposals and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole through his website at http://www.businesscoach4u.com or by email at jgecoach@aol.com [EXTRACT] There comes a time for businesses when they must submit successful business proposals to gain clients, projects, interviews, potential development rights, etc. And for many businesses, successful business proposals are required for survival. How many of your proposals are accepted and how many get rejected? Or track the results? Interestingly, the most successful companies have over their proposals rejected than accepted. Your coach supports strategic business planning strategic thinking in the preparation of all business proposals. Here are ten (10) tips his coach strategic business thinking to write successful business proposals.Strategic Tip # 1: Develop and use an evaluation system for a "go" or "No Go" decision for all the answers to Proposals.Strategic applications Tip # 2: The focus of each preparation of business proposals with an open mind and strategic thinking, rather than simply following a proposal of age. Strategic advice # 3: Set a higher value based on their differentiators to help deter decision makers to make a selection in the Council price.Strategic # 4: Develop a strategic executive summary is clear and concise and that focuses on the perspective and needs, challenges, opportunities and why they are the best option to understand the situation from the perspective of business and need outcomes.Strategic Tip # 5: Keep your business proposal as short as possible. Short proposals tend to be read first, which puts it in a strategic position compared to its Board competition.Strategic # 6: Prioritize the factors of uniqueness and competitive advantages and illustrate how it will help ensure a positive ROI. Strategic Tip # 7: Prepare a strategic and well-written coverage letter.Strategic Tip # 8: Aim of the proposed style of communication to your target audience. Use the "language" of its Board audience.Strategic # 9: Always ask your business! Requested by letter, executive summary and deliver or present your proposal.Strategic Council # 10: Always ask for a briefing from the perspective and to review the proposal further information and to identify areas for improvement. And yes, do this successfully their proposals and strategic success ones.Your thinking business coach encourages you to use strategic thinking to develop their business proposals. For more information on preparing successful business proposals and how a strategic thinking coach can facilitate and guide businesses in this task
วันเสาร์ที่ 26 พฤศจิกายน พ.ศ. 2554
Business Proposal: Are Your Business Proposals Losing You Sales? 10 Steps to Get the "Yes" You Deserve
Your ability to write an effective and persuasive business proposal directly relates to your level of success. Write a great proposal and you'll get the contract or make the sale. Write a ho-hum proposal and your prospect will go elsewhere.Regardless of the product or service you're pitching, your prospect makes his or her ultimate decision based on how you write the proposal, not the product or service itself. That means even if you have the best product in the world, if you write the proposal poorly, you probably won't get the deal. A lesser quality product or service may very well beat you out just because the other person knew how to write persuasively.For any proposal you submit, realize that your prospect is likely reviewing at least twenty others. Therefore, your job is to make your proposal not only stand out, but also get selected as the bidder of choice. To increase the odds of your proposal winning, follow the proposal writing guidelines below. Doing so will enable you to get the "yes" you deserve.1. Always use the prospect's correct name, title, and company name.
While this may sound obvious, many salespeople and business owners send proposals to the wrong person, or they misspell the prospect's name or company name, or they write an incorrect corporate title. Such oversights make a negative impression and alert the prospect to the fact that you're careless. If you don't know how to spell someone's name or his or her exact title, call the person's office and ask. While you're at it, verify the street address and company name. Is the prospect's title that of Sales Director or Sales Manager? Is the company an Inc or an LLC? Are they located at 41 Buckingham Street or Avenue? Prospects look at these details to get a feel for your professionalism and attention to detail. Pay attention to the details every time.2. Always include a cover letter that includes the reason for your proposal.Since your prospect is likely reviewing more proposals than just yours, include a brief cover letter that recaps any conversations you've had and that clearly states why you're presenting your proposal. After all, if you don't state why you're sending this 10-30 page document to someone, why should they bother reading it? For example, you could write, "I am enclosing the proposal we discussed on June 1 that will introduce you to the ABC widget. Based on your stated needs of (state the needs), you will see in the proposal that this widget will (state the benefit)." Too many salespeople fail to state a reason for the proposal. But if you don't give people an immediate reason to keep reading, you'll miss your chance to capture their attention. A lonely proposal in an envelope or attached to an e-mail gets absolutely nowhere.3. Always include an immediate, brief overview of your product or service.In one opening paragraph, state what your product or service is, what pain or challenge it solves, and how your prospect will benefit from what you offer. Stick to the facts. Resist the temptation to make your product or service sound grander than life. Phrases like "first," "only," "greatest," revolutionary," and "groundbreaking" typically raise red flags and indicate that you're exaggerating.4. Always include research and development information.Your company has likely done plenty of research into your product or service, so highlight the findings in your proposal. Show your prospects that they're getting more than just any old product or service. Show them all the benefits they'll get when they invest their time and money into your solution, and why that investment is worthwhile. Highlight any intriguing findings or principles that relate to your prospect's challenge. Show them that your company knows what they're going through, have done the research for them, and now have the best solutions for their needs.5. Always write in chunks.A business proposal is not a book or a magazine article. Structure your proposal so your prospect can skim read it and pull paragraphs out as needed. Think in sound bytes and text block chunks. Why? Because studies show that people have greater comprehension and longer retention when printed information is presented to them in bullet points, numbered lists, or some other format that sections out pertinent details.6. Always include all the important technical details.Make sure your proposal lists the small but important technical details your prospect will need to know. How many items come in a case? How many user licenses does it include? How long of a warranty is included? Does the price include service calls, consultation, or training? If so, how much? Don't let your prospect guess about anything. Make it easy for them to get the facts so they can make a quick and informed decision.7. Always state the obvious.Remember, the prospect reading your proposal does not know much, if anything, about your product or service yet. So just because you know that an accounting computer program can calculate and create employee paychecks, don't expect your prospect to make that assumption. They need to read everything, even the obvious, or they may not realize all the features and benefits your solution provides.8. Always write for an eighth-grader.Most mainstream and business publications are written at an eighth-grade level, so no matter how complex your product or service is, keep your proposal geared so that an eighth-grader can understand it. This is not to imply that your prospect is dumb or uneducated; rather, he or she is a busy professional who is pressed for time. Your prospect wants the information presented in the simplest way. So resist the temptation to impress people with your big words and over-complex solutions. Instead, impress them with your knack for making a complicated solution easy.9. Always use good grammar.Sure, you want your proposal to gain attention, so breaking some grammar rules for added impact or emphasis is okay. But don't overdo it or you may appear careless. Remember, you're selling a professional solution. If your proposal is riddled with errors, your prospect may think your solution is too. Always have a co-worker or professional editor read your proposal prior to sending it. In today's marketplace, bad grammar could cost you the sale.10. Always make a compelling call to action.What do you want the person reading your proposal to do? Buy your product? Contract for your services? Stock your merchandise in his or her store? Whatever action you want your prospect to take, state it clearly. "I recommend you begin by placing an introductory order for 500 piece." "I suggest we start with a three-month consulting contract." "I recommend you devote three shelves to this product." Tell them precisely what you want.The Winning ProposalAs any business owner or salesperson knows, "you're only as good as your last proposal." So commit to enhancing your business proposals, and focus on writing effectively and persuasively. By following these pointers, you'll be 10 steps closer to landing that next deal. [EXTRACT]Start rewriting the article, please wait...
While this may sound obvious, many salespeople and business owners send proposals to the wrong person, or they misspell the prospect's name or company name, or they write an incorrect corporate title. Such oversights make a negative impression and alert the prospect to the fact that you're careless. If you don't know how to spell someone's name or his or her exact title, call the person's office and ask. While you're at it, verify the street address and company name. Is the prospect's title that of Sales Director or Sales Manager? Is the company an Inc or an LLC? Are they located at 41 Buckingham Street or Avenue? Prospects look at these details to get a feel for your professionalism and attention to detail. Pay attention to the details every time.2. Always include a cover letter that includes the reason for your proposal.Since your prospect is likely reviewing more proposals than just yours, include a brief cover letter that recaps any conversations you've had and that clearly states why you're presenting your proposal. After all, if you don't state why you're sending this 10-30 page document to someone, why should they bother reading it? For example, you could write, "I am enclosing the proposal we discussed on June 1 that will introduce you to the ABC widget. Based on your stated needs of (state the needs), you will see in the proposal that this widget will (state the benefit)." Too many salespeople fail to state a reason for the proposal. But if you don't give people an immediate reason to keep reading, you'll miss your chance to capture their attention. A lonely proposal in an envelope or attached to an e-mail gets absolutely nowhere.3. Always include an immediate, brief overview of your product or service.In one opening paragraph, state what your product or service is, what pain or challenge it solves, and how your prospect will benefit from what you offer. Stick to the facts. Resist the temptation to make your product or service sound grander than life. Phrases like "first," "only," "greatest," revolutionary," and "groundbreaking" typically raise red flags and indicate that you're exaggerating.4. Always include research and development information.Your company has likely done plenty of research into your product or service, so highlight the findings in your proposal. Show your prospects that they're getting more than just any old product or service. Show them all the benefits they'll get when they invest their time and money into your solution, and why that investment is worthwhile. Highlight any intriguing findings or principles that relate to your prospect's challenge. Show them that your company knows what they're going through, have done the research for them, and now have the best solutions for their needs.5. Always write in chunks.A business proposal is not a book or a magazine article. Structure your proposal so your prospect can skim read it and pull paragraphs out as needed. Think in sound bytes and text block chunks. Why? Because studies show that people have greater comprehension and longer retention when printed information is presented to them in bullet points, numbered lists, or some other format that sections out pertinent details.6. Always include all the important technical details.Make sure your proposal lists the small but important technical details your prospect will need to know. How many items come in a case? How many user licenses does it include? How long of a warranty is included? Does the price include service calls, consultation, or training? If so, how much? Don't let your prospect guess about anything. Make it easy for them to get the facts so they can make a quick and informed decision.7. Always state the obvious.Remember, the prospect reading your proposal does not know much, if anything, about your product or service yet. So just because you know that an accounting computer program can calculate and create employee paychecks, don't expect your prospect to make that assumption. They need to read everything, even the obvious, or they may not realize all the features and benefits your solution provides.8. Always write for an eighth-grader.Most mainstream and business publications are written at an eighth-grade level, so no matter how complex your product or service is, keep your proposal geared so that an eighth-grader can understand it. This is not to imply that your prospect is dumb or uneducated; rather, he or she is a busy professional who is pressed for time. Your prospect wants the information presented in the simplest way. So resist the temptation to impress people with your big words and over-complex solutions. Instead, impress them with your knack for making a complicated solution easy.9. Always use good grammar.Sure, you want your proposal to gain attention, so breaking some grammar rules for added impact or emphasis is okay. But don't overdo it or you may appear careless. Remember, you're selling a professional solution. If your proposal is riddled with errors, your prospect may think your solution is too. Always have a co-worker or professional editor read your proposal prior to sending it. In today's marketplace, bad grammar could cost you the sale.10. Always make a compelling call to action.What do you want the person reading your proposal to do? Buy your product? Contract for your services? Stock your merchandise in his or her store? Whatever action you want your prospect to take, state it clearly. "I recommend you begin by placing an introductory order for 500 piece." "I suggest we start with a three-month consulting contract." "I recommend you devote three shelves to this product." Tell them precisely what you want.The Winning ProposalAs any business owner or salesperson knows, "you're only as good as your last proposal." So commit to enhancing your business proposals, and focus on writing effectively and persuasively. By following these pointers, you'll be 10 steps closer to landing that next deal. [EXTRACT]Start rewriting the article, please wait...
วันศุกร์ที่ 25 พฤศจิกายน พ.ศ. 2554
Business Proposal: How to Write a General Contractor Business Proposal
Do you need to write a proposal to promote your contractor or remodeling service business to a prospective client? Don't sweat it! It doesn't have to be an intimidating process. The goals for any service business proposal are the same: introduce your organization, highlight your services, describe the costs, and convince the client that you are the right choice for the job. To speed up the proposal writing process, you may want to use pre-designed templates and get ideas from sample proposals.Whether you are describing plumbing services, bidding a construction project, promoting your house painting services, quoting an HVAC installation, pitching your plan for a remodel, or even asking for funding to start up or expand a contractor business, your proposal structure will be similar. Here's the basic structure to follow: introduce yourself, summarize the prospective client's needs, then describe your services and costs, and finally, provide information about your organization, your credentials, and your capabilities.For a contractor business, you will also need to include some detailed information about your services and history that is pertinent to the client's specific project. For example, painting contractors might need to include information about the paints, stains, and equipment they typically use; remodeling contractors may want to include descriptions and photos of similar remodels they have successfully completed; and a general contractor would definitely want to include information about the experience and training of company personnel, safety records, bonding, insurance and so forth.Always keep in mind that the purpose of a proposal is to persuade your potential clients to give you their business. You must prove that you can deliver the services they need. A simple quote or price list can never substitute for a real proposal.Proposals should be targeted to a specific client. This means you need to gather information about your client so that you can present a proposal tailored to that individual client's needs. It's never a good idea to send all prospective clients the same sales letter especially when there are competing bids. Clients are much more likely to accept a proposal tailored just for them.So, let's get back to the order described above. Start your proposal with a Cover Letter and a Title Page. The Cover Letter should deliver a brief personal introduction and contain your company contact information. The Title Page is just what it sounds like: the name of your specific proposal (for example, "Proposal for the Munson Kitchen Remodel", "Proposal to Construct the New Technical Institute Science Building" or "Installation of Your New HVAC System").After this introduction section, add topics that describe the needs of your client. If you are presenting a proposal for a complex project, you may need to write a summary to precede the detail pages. In a proposal for a corporate client, this is normally called an Executive Summary. For a less formal but still complex proposal, it's more often called a Client Summary. In this summary and the following detail pages, you should demonstrate your understanding of the client's requirements, goals, and desires, as well as discussing any restrictions or limitations you are aware of. This section should be all about the client.Next is your chance to advertise yourself. Follow your introduction section and the client section with pages that describe what you are offering. These pages might have general headings like Services Provided, Features, Benefits, and Services Cost Summary, as well as more specific pages that detail the products and/or services you can provide and explain the associated costs.Your specific business will determine the specialized topics and pages you need to include in your proposal.A general contractor might need to include topics like Services Provided, Cost Summary or Estimate, Work Order, Insurance and Bonding Documents to start with. Once you get the basics the topics you include will depend on many factors such as the size and scope of the project and the needs of the client.A plumbing, HVAC or electrical service company might also want pages such as Permits and Licenses, Certifications, Specifications, Standards Compliance.A house painting company or flooring company might include topics for their Materials, Preparation, Products and Warranty.A disaster or accident recovery specialize contractor may use extra topics such as Recovery, Repairs, Disposal and Environmental (for hazardous waste management).A home or office remodel job may require additional topics such as a Statement of Work, Permits and Licenses, Inspection, Certifications, Insurance, Architecture, Renovation, Installation Schedule, Blueprints, and so on.A full-scale construction project may require additional topics such as the Master Plan, Site Planning, Preparation, Location Analysis, Impact Statement, Project Management, Time Line, Community, Subcontracts, Scheduling, Materials, Construction, and so on.If an architectural design needs to be done you might use specialty topics such as Concepts, Blueprints, Architecture, Environmental, Specifications, Alternatives, Special Needs (for designing handicap access) and Samples.A specialty contractor such as a network cabling installer might use extra topics such as an Installation Schedule, Specifications, Equipment, Standards Compliance and Hardware and Software.If you're asking for funding to start a contractor business, you'll want to add pages such as a Competitive Analysis, Industry Trends, Market and Audience, Marketing Plan, Insurance, Liability, Time Line, Funding Request, Services Provided, Products, Company Operations, Balance Sheet, Income Projection, Sources of Funds, Uses of Funds, Personnel, Legal Structure and any other topics required by the lender.In your last proposal section, provide your company details, including pages such as Company History or About Us, Capabilities, Testimonials, Our Clients, or References. Your goal in this section is to convince the prospective client that you can be trusted to deliver the goods and/or services they need and want.Those are the basic steps for organizing and writing your proposal. But you're not quite finished yet. After you have all the information down on the pages, focus on ensuring that your proposal is visually appealing. Incorporate your company logo, use colored page borders, and/or add interesting fonts and custom bullets to introduce color and flair. One note of caution: be sure to match your business style when making these selections.To finalize your proposal, it's essential to proofread and spell-check every page. It's always a good idea to get someone other than the proposal writer to do a final proof, because it's very common to overlook mistakes in your own work.When the proposal is perfect, print it or save it as a PDF file, and then deliver it to the client. The delivery method you should use will depend on your relationship with your potential client. While it's common to email PDF files to clients, a nicely printed, personally signed, and hand-delivered proposal may make more of an impression: it demonstrates that you're willing to make an extra effort for the client.So, to sum up, a contractor proposal can vary widely in content depending on the nature of your business and the project you propose to undertake. Each company's proposal contents will need to be a bit different. But all these proposals will have a similar format and follow a similar structure.You can get a jump-start with pre-designed templates, simple instructions and tons of suggestions for content, by using a proposal kit. In a kit you'll also find many sample contractor business proposals that will give you great ideas and help you quickly create your own successful proposal. [EXTRACT] What you need to write a proposal to promote your contractor or remodeling services company for a potential client? Do not worry about that! It need not be an intimidating process. The objectives of any proposed service businesses are the same: to present to your organization, to highlight their services, describe the costs, and convince the customer that are the right choice for the job. To accelerate the process of proposal writing, you may want to use pre-designed templates and get ideas for sample proposals.Whether describes the plumbing, bidding a construction project, the promotion of painting services home, citing an air conditioning system, releasing his plan for a remodel, or even apply for funding to create or expand a business of the contractor, the structure of your proposal will be similar. This is the basic structure to follow: introduce yourself, a summary of the potential customer needs, then describe their services and costs, and ultimately, provide information about their organization, their credentials and capabilities.For a contractor, you also need to include detailed information on their services and the history that is relevant to specific customer projects. For example, painting contractors may need to include information about paints, stains, and often use equipment, remodeling contractors can include descriptions and photographs of similar renovations have been completed successfully, and finally a general contractor want to include information on the experience and training of company personnel, safety records, securities, insurance and forth.Always to keep in mind that the purpose of a proposal is to convince potential customers to give their business. You must prove it can deliver the services you need. A simple phrase or price list can never replace a real proposal.Proposals should be directed to a specific customer. This means you need to gather information about your client so you can submit a proposal tailored to individual customer needs. It is never a good idea to send all potential customers in the same sales letter, especially when there are offers. Customers are much more likely to accept a proposal tailored just for them.So, back to the order described above. Begin your proposal with a letter and a title page. The letter should provide a brief personal introduction and contain contact information of the company. The cover is what appears: the name of the specific proposal (eg, "Proposal for Munson kitchen remodeling," "proposal to build a new Technical Institute of Building Sciences" or "The installation of new HVAC system"). After this introductory section, add topics that describe the client's needs. If you are submitting a proposal for a complex project, you may need to write a summary of preceding pages detail. In a proposal for a corporate client, this is usually called an Executive Summary. For a formal proposal, but still less complex, it is often called a summary of the client. In this summary and in the following pages detailing, must demonstrate their understanding of customer needs, goals and desires as well as discuss the restrictions or limitations that are aware of. This section should be all about the client.Next is your opportunity to advertise. Follow the introduction section and the section of customers with pages that describe what you are offering. These pages may have general titles such as services, features, benefits, and Summary Cost of Services as well as several specific pages detailing the products and / or services they can offer and explain the associated costs. Determine your specific business specialized topics and pages you need to include in its general contractor proposal.A may be necessary to include such topics as the services provided, summary of costs and budget, the work order, Insurance and Bonding documents to start. Once you get the basics of the topics that will depend on many factors including the size and scope of the project and the needs of the client pipe. a, HVAC or electric utility may also want these pages as permits and licenses, certifications, specifications, standards Compliance.A paint the house or business flooring company can include topics of their materials, preparation, products and Warranty.A disasters or recovery from an accident specialize contractor may use additional topics, such as recovery, repair, removal and the Environment (for hazardous waste management). A work of remodeling your home or office may require other subjects, such as a statement of work, permits and licenses, inspection, certification, insurance, architecture, Rehabilitation, Setup, plans, etc on. A large-scale construction projects may require other subjects such as the Master Plan Site Planning, preparation, location analysis, Impact Statement, Project Management, Time Line, Community, subcontracts, scheduling, materials, construction, etc. on.if an architectural design that can be done using specialized topics such as concepts, plans, architecture, environment, specifications, options, special needs (for the design of disabled access) and the contractor Samples. A special program such as a network cabling installation can use additional topics, such as an installation program, specifications, equipment, compliance, and hardware and software. If you are seeking funds to start a business contractor, you'll want to add pages, as a competitive analysis, industry trends, market and public, Marketing Plan, Insurance, Liability, timeline, funding request, the services, products, operations of the Company Balance Sheet, projected income, sources of funds uses of funds, personnel, legal structure and any other matters required by section lender.In its previous proposal, provide company data, including pages, such as company history or about us, capabilities, testimonials, clients, or referrals. Your objective in this section is to convince potential clients that can be trusted to deliver the goods and / or services they need and want.Those are the basic steps for organizing and writing their proposal. But you're not quite finished. After you have all the information below on pages, focus on ensuring that its proposal is visually appealing. Incorporate your company logo, use the edges of color page, and / or add interesting sources and custom bullets to introduce color and style. A note of caution: be sure to match your business style to make these selections.To finalizing its proposal, which is essential for editing and spell check, all pages. It's always a good idea to get someone other than the writer proposed to make a final test, it is common to overlook errors in your own work.When the proposal is perfect, print it or save as a PDF file, and then deliver the customer. The delivery method you should use depends on your relationship with your potential customer. While it is common to email PDF files to customers, a well-printed, personally signed and hand delivered the proposal may have more of an impression: it shows that you are willing to go the extra mile for the customer. So, in short, a contractor's proposal can vary widely in their content based on the nature of your business and the proposed project to undertake. The contents of each company, the proposal will have to be a little different. However, all these proposals will follow a similar format and similar structure.You can get a jump start with pre-designed templates, simple instructions and lots of suggestions for content, using a kit of the proposal. On a computer that will also find many business proposals shows that the contractor will give you great ideas and help you quickly create your own successful proposal.
วันพฤหัสบดีที่ 24 พฤศจิกายน พ.ศ. 2554
Business Proposal: How To Write A Business Proposal That Sells B2B
Many of my small business marketing clients want to know how to prepare a winning business proposal - especially a BIG BUSINESS proposal - one that is going to win a contract with Corporate Clients!My whole philosophy of being a Client Magnet is all about attracting clients - so they call you. So you don't have to do all the time-consuming client chasing. My philosophy is to eliminate cold-calling scripts and have the client pick up the phone and say "will you partner with me"... BUT there will be times when you need to submit a proposal. Especially when you're dealing with Corporate Clients.You can access many of my successful proposal samples and effective example proposals. They are the very proposals that have worked for me to secure corporate contracts with organizations like Aviva, Sony and AIG. But firstly, let me share a few of my top marketing tips to remember when you are preparing your corporate client business proposal.Consider this your business proposal sample guideline:1. Your sales business proposal needs to be a selling documentMake sure you're not relying on a skimpy one page document with a price and overview as a sales proposal, you should be offering much more than that. The proposal needs to be a selling document that takes someone through the whole process and establishes you as the logical choice to assist them with a particular problem or issue.2. Build Relationships Within The Corporate Organization BEFORE submitting your proposalTake EVERY opportunity to build relationships with people within the corporate organization before submitting your business proposal. I suggest you make a visit to the organization to... observe people at work, meet people informally or conduct interviews. That's your opportunity to start winning friends. You'll also get a feel for the internal politics of the organization.Another benefit of this contact is that it is going to give you an idea of concerns and issues within the organization and you will have the opportunity to address within the proposal. That's a good way to avoid delays and stalls while your business proposal makes its rounds.3. Anticipate the type of questions your corporate client will ask AND address the questions in your proposalAfter you've done your organizational research it's time to put yourself in your client's shoes. Make a list of questions your prospect is likely to ask you. Then, as you prepare your proposal - business to business, include an answer to all the questions and objections that may come up. Be sure to make a good offense in your proposal - it will certainly avoid you having the difficult task of defending your business proposal as it's making its way through the corporate hierarchy.4. Avoid complacency - You Want Your Business Proposal To Reach The Decision MakersEven if you have a wonderful contact within a corporate organization and they seem ready to hire you, there's more than one person in the larger companies that make the decision. Make sure your proposal doesn't rest on the laurels of your cozy contact relationship. Use your proposal to sell yourself to every single person within the organization.5. Don't promote big changeNow I know that sounds odd, but what frightens clients is the very product that you are offering, and that's change. Who wouldn't want the change your service is offering, improved customer relations or increased sales?I've done a lot of research in the psychological outlook of managers at both the senior and middle level, and one thing that really stands out is how fearful they are of change. So how do you get past this Catch 22? Avoid using words that signal a big change on the horizon, words such as transformation or dramatic results. Use more moderate terminology to show how your product will fit seamlessly within their organization.How To Access Business Proposal Samples, Templates and Examples - That Work In Real Life!So now I've covered a few basics, I really recommend that you look at some real life business proposal samples. I've gone through my files and collated all my winning sales proposals to give you real life example business proposals that can be modified to suit your own business. They are all included in my Attracting Corporate Clients system. In addition to the business proposal examples, you'll access to templates and loads of other important tips to help you win more business to business! I've put together not only specific tips, such as ways to bind your business proposal to improve your response rate, you'll discover the best methods to submit your business proposal to your prospective corporate client.Take a look and you'll see exactly what it takes to write a winning business proposal that makes selling b2b easy! [EXTRACT] Many of my clients want small business marketing how to prepare a winning business proposal - particularly a BIG business proposition - you will win a contract with corporate clients my philosophy of being a magnet to attract customers is customers - so you call. So you do not have to do all the time chasing customers. My philosophy is to eliminate cold-calling scripts and the client pick up the phone and say "to associate with me" ... However, there are times when you need to submit a proposal. Especially when you're dealing with companies Clients.You can access many of my samples and effective proposals successful proposal example. Are the proposals that have worked well for me to get corporate contracts with organizations such as Aviva, Sony and AIG. But first, let me share some of my best marketing tips to remember when you are preparing your proposed corporate customer business. Consider this your business proposal sample reference: 1. Its sales business proposal needs to be a sale documentMake you are not relying on a one-page document with a low price and an overview, as a proposed sale, which should offer much more than that. The proposal has to be a sales document that leads to someone through the process and establishes that the logical choice to help with a particular problem or issue.2. Build relationships within the corporate organization proposalTake Before submitting every opportunity to build relationships with people within the organization of the company before submitting your business proposal. I suggest you make a visit to the organization ... observe people at work, meet people informally or interviews. This is your opportunity to start making friends. You can also get an idea of the internal politics of the organization. Another advantage of this contact is going to give you an idea of the concerns and problems within the organization and have the opportunity to discuss the proposal. That's a good way to avoid delays and stops, while his business proposal makes your rounds.3. Anticipate the kinds of questions that their corporate clients ask and answer the questions in your proposalAfter you have done your research of the organization is the time to step into the shoes of your customer. Make a list of questions that your prospect is likely to be asked. Then, in preparing its proposal - business to business, including a response to all questions and objections that may arise. Be sure to make a good offense in its proposal - which undoubtedly will prevent you having the difficult task of defending their business proposition that is making its way through the company hierarchy.4. Avoid complacency - You want your business proposal to reach the decision MakersEven if you have a wonderful contact in a corporate organization and seem willing to hire, more than one person in large companies who make the decision. Make sure your proposal does not rest on the laurels of his pleasant contact ratio. Use your proposal to sell yourself to every person within the organization.5. Do not promote large changeNow know it sounds strange, but what scares customers is the very product you are offering, and that is change. Who does not want to change their service offering, improve customer relationships or increased sales? I've done a lot of research on the psychological perspective of managers in both the upper and middle level, and one thing that really stands out is how they afraid of change. So how to overcome this Catch 22? Avoid using words that indicate a major change on the horizon, ie processing or dramatic results. A more moderate terms to show how your product fits seamlessly into your organization.How To access sample business proposal templates and examples - that work in real life So far we have covered some basics, you I recommend you look at some examples of real life business proposal. I've gone through my files and collated all my successful sales proposals to give real life example business proposals that can be modified to suit your own business. All are included in my system for capturing corporate clients. In addition to the business models of the proposal, will have access to templates and lots of other important tips to help you win more business to business! I met not only specific advice such as how to link to your business proposal to improve response rate, you will discover the best ways to present your business proposal to potential corporate clients. Take a look and see exactly what it takes to write a winning business proposition that makes selling b2b easy!
วันพุธที่ 23 พฤศจิกายน พ.ศ. 2554
Business Proposal: Overcoming the Challenging Task of Writing a Business Proposal
Many a business owner or entrepreneur is challenged when faced with the daunting task of writing a business proposal.Business proposals should not be confused with business plans, which are something quite different. A business plan is the complete plan you create when you start a business. You must produce a business plan when you approach a financial institution or other lender seeking a loan to finance your startup or existing business.A business proposal is a document that outlines a project or business arrangement you are suggesting to another party.In some situations, you could be responding to an RFP (Request for Proposal). In the case of an RFP, another business, organization or perhaps a governmental body has invited businesses or individuals to submit a written business proposal to supply goods or services that the issuer wants to acquire. In most cases, the issuer will provide documents outlining exactly how the business proposal should be assembled. Naturally, you will follow this guideline when you are preparing your documents. Formal business proposal writing can be a complex and lengthy undertaking.Other business proposals are written in situations where one party wishes to submit an unsolicited proposal to another party. In this case, the business proposal will be less formal than in the RFP version above, but will nevertheless be clear, concise and will include certain categories of information.When writing a business proposal of this type, you must describe fully the exact nature of what you are proposing. Your writing must be clear enough that the reader comprehends what exactly you are proposing, why you are proposing it and how it will be to their benefit. Remember that unlike the RFP above, this recipient has not identified the need or shown an interest in the goods or services you want to provide. You are selling them on the concept behind your proposal, so make sure you itemize every possible way they will benefit from the proposed undertaking.Secondly, not only do you sell the recipient on the concept, but you must sell them on the fact that you or your company is the best possible choice of all competitors to provide these goods or services.After all, you do not want the recipient to read the proposal, decide it is a good idea but think someone other than yourself should be given the contract.Your proposal must also include a budget for the project, information about how you expect to deliver the goods or services, you time frame, your availability and what you will require from the recipient should they approve the proposal.Make a list of the main categories you want to include in your proposal. Decide on the key points you want to stress for each, and then write the proposal using this outline. Include any supporting information you might have, such as references from satisfied clients, research material supporting your proposal, and so forth.And remember, when writing a business proposal, your goal is to get an interview. The personal interview is your best opportunity to sell the concept and yourself. [EXTRACT] More than a business owner or entrepreneur faces when confronted with the difficult task of writing a business proposal.Business series of proposals should not be confused with business plans, which are very different. A business plan is a comprehensive plan that is created when starting a business. You must submit a business plan when you approach a financial institution or other lender seeking a loan to finance their start-up or existing business business.A proposal is a document that outlines a project or commercial agreement that is suggesting to another party.In some situations, you may be a response to an RFP (Request for Proposal). In the case of a request for proposals, another company, organization or government agency perhaps has invited companies or individuals to submit a business proposal in writing to the supply of goods or services that the sender wants to acquire. In most cases, the issuer shall provide documentation describing exactly how the proposed business must be mounted. Naturally, to follow these guidelines when preparing documents. Formal written business proposal can be a lengthy and complex proposal undertaking.Other business written in situations where a party wishes to submit an unsolicited proposal elsewhere. In this case, the proposed business will be less formal than in the previous version of RFP, but nevertheless will be clear, concise and information.When include certain categories of writing a business proposal of this kind, must describe the exact nature of what you are proposing. Your writing should be clear enough that the reader understands exactly what you are proposing, why it is proposing and how it will be for your benefit. Remember that unlike the previous edition, this receptor has not identified the need or expressed interest in the goods or services you provide. You are selling the concept behind the proposal, so be sure to list all the possible ways that will benefit from the undertaking.Secondly proposal, not only the receiver to sell the concept, but have to be sold on the fact that either your company is the best choice of all competitors to provide these goods or services.After all, you do not want the recipient to read the proposal, decides it's a good idea, but I think someone other than you should give the contract. Your proposal should also include a budget for the project, information about how you expect to deliver the products or services, time period, their availability and will require the recipient if they approve the Proposal. Make a list of major categories to include in its proposal. Decide on the key points you want to highlight each one and then write the proposal to use this scheme. Include any supporting information you may have, for example, references from satisfied customers, research material that supports your proposal, and so forth.And remember, when writing a business proposal, your goal is to get an interview. The personal interview is the best opportunity to sell the concept and the same.
วันอังคารที่ 22 พฤศจิกายน พ.ศ. 2554
Business Proposal: 11 Tips for Writing a Business Proposal
Business in the new millennium means fierce competition, aggressive marketing and strategic alliances. The extent to which a business succeeds or fails often depends upon that business's ability to be awarded contracts or to attract other businesses into Joint Ventures or strategic alliances. To accomplish either one usually requires two key items: good ideas and the ability to present those good ideas in a superbly developed business proposal.Business proposals are developed for one of two possible reasons.(1) A business entity has called for tenders or has invited you to submit a RFP (Request for Proposal). In this case, your goal is to be "short listed," meaning that you will be one of the three or four bidders who is awarded an interview. Your proposal must stand among possibly dozens of submissions.(2) You have an idea, concept or project that you want to propose to someone with the goal of gaining support, funding or an alliance. In this case, there is no competitive bidding process. However, your proposal must make a favorable impression and must explain all aspects of your proposed concept clearly and quickly. A document that is vaguely written, difficult to understand or that presents more questions than answers will likely be discarded promptly.The following eleven tips are guidelines that I keep in mind when I develop a business proposal for a client of my writing service:ClarityBefore you begin to write the proposal, summarize the concept in 2-3 sentences, then show it to a lay person and check for understanding. If they don't grasp the basic idea, rewrite until they do. Until you can do this, you are not ready to start writing the proposal. How many times have you received a document that you had to read repeatedly before you comprehended the meaning? When this happens, it may be because your comprehension skills are under- developed, but it's more likely that the writer substituted clarity of thought and good document structure with sloppy thinking, wordy, rambling explanations, vague descriptions and heavy reliance on buzzwords and jargon. It's worth saying again: If you can't summarize it in 2-3 sentences, you are not ready to start writing.Strive to communicate, not to impressIf you have a good idea and you communicate that idea clearly and effectively, the recipients will be impressed. If you try to baffle them with your brilliance, you'll lose ground.Error FreeYour proposal will be competing with proposals prepared by professional writers, graphic designers and desktop publishers. You may not have those resources at your disposal, but you can be fastidious about checking for typing, spelling and grammatical errors. Spell checkers can only go so far; the rest is up to you. Ask someone else to check your document for errors before you submit it, or wait a few days before rereading it. If you have worked on a document intensely, you will "learn" to interpret errors as being correct. It takes a fresh eye to spot the typos.Print and BindPrint your document on good quality, heavy-bond paper, using either a laser printer or a good-quality bubble jet. Take it to an office service for backing and binding. For less than $10, you can produce a nicely done, professionally presented package.LayoutWhen laying out your document, format it so the body of the text appears in the right two-thirds of the page. The one-third of the page to the left contains titles and white space. The white space to the left allows the reader to make notes. This sounds like a trivial matter, but it elicits positive reactions from recipients.Visual ElementsInclude visual elements sporadically throughout your document. Logos, clip art, graphs, charts, tables and other elements greatly enhance the visual appeal of your document and make it easier for many people to read and comprehend. Pages of pure text are tiring to the eye and a challenge to the attention span. Additionally, many people are visually oriented, meaning the preferred method of learning is through imagery and not text.Title PageBegin with a Title Page that includes images (graphics, pictures, etc.), the name of the proposal recipient, the name of the project, your company name and address, the date, and your copyright symbol.Be Politically CorrectWhether you support political correctness or whether you don't, the issue here is to avoid offending the people who will receive your proposal document. Avoid any language that can be construed as offensive to any group of people - including women, men, persons with disabilities, persons belonging to visible minorities, senior citizens, and so on. If you're not certain of correct terminology, consult with someone knowledgeable before submitting your proposal.Write for Global AudiencesEmerging technologies, immigration policies and agreements like NAFTA have produced a global marketplace. Documents nowadays should be written with the understanding that they may be evaluated by persons living in other countries or by persons for whom English is a second language. Even if you are submitting your proposal to a local business, they may well have joint ventures with international companies, and these companies may be asked to peruse your document. Unless your proposal is local to a specific geographic area, avoid references that would not be understood by persons living in other areas (or explain these references if you must use them). Also, avoid the use of slang or expressions from pop culture. When persons from other cultures study the English language, they are taught to speak formal, correct English. They are often unfamiliar with the use of slang terms.Jargon FreeEvery industry has its own particular "language" - words, terms and expressions that are common to that industry but foreign to people from other industries. Avoid the use of jargon, or if you must use it, explain it. For example, expressions like "branding," "turnkey solution," "E-commerce" are not necessarily understood by everyone who is doing business. Also, remember that your proposal may go to a committee that is comprised of people from various walks of life. Make sure they understand what you are talking about.TechnologyWhat was just said about jargon goes double for technology. If your proposed project involves the use of technologies, be very careful with your explanation. The persons reading the document may have little or no technological background. Therefore, in the body of the proposal, it's usually recommended that you explain your technology in terms of what it will do - i.e. "A data base that members can use to search for information about your products." There is a place for detailed information about the technology that you are proposing - and that spot is the appendix. In many cases, a non-technically oriented business will engage a technology consultant to review your proposed technology. This person can use the detailed explanations that you include in the appendix while other readers will be able understand the proposal itself.Keep these guidelines in mind and you will be off to a good start with your next business proposal! [EXTRACT] Business in the new millennium means fierce competition, aggressive marketing and strategic alliances. The degree to which a company succeeds or fails often depends on the ability of companies awarded contracts or to attract other companies in joint ventures or strategic alliances. To carry out any of them usually requires two key elements. Good ideas and the ability to present good ideas into superbly developed business proposals proposal.Business are developed by one of two reasons (1) A business entity has called for tenders or has invited to submit an RFP (Request for Proposal). In this case, your goal is to be "preselected", which means it will be one of the three or four bidders who is granted an interview. Your proposal should be among the possibly dozens of submissions. (2) You have an idea, concept or project you propose to someone in order to get support, funding or an alliance. In this case, there is no tendering process. However, your proposal must make a favorable impression and must explain all aspects of your proposed concept clearly and quickly. A document that is vaguely written, difficult to understand or that presents more questions than answers will likely be discarded following eleven promptly.The tips are guidelines that must be taken into account when preparing a business proposal for a client of my writing service: ClarityBefore to start writing the proposal, summary of the concept of 2-3 sentences, then show the average person and check for understanding. If they do not understand the basic idea, rewrite until they do. Until you can do this, you're not ready to start writing the proposal. How many times have you received a document that I had to read several times before they understood the meaning? When this happens, it may be because your comprehension skills are not developed enough, but is more likely that the writer substituted clarity of thought and good document structure with disordered thinking, a lot of words, explanations, hiking, and vague descriptions heavy reliance on buzzwords and jargon. It's worth saying again: If you can summarize in 2-3 sentences, which is not ready to start communicating writing.Strive not impressIf you have a good idea and the idea is communicated clearly and effectively, the recipients will be impressed. If you try to baffle with his brilliance, you'll lose FreeYour ground.Error proposal will be competing with proposals prepared by professional writers, graphic designers and desktop publishers. You may not have the resources at their disposal, but can be demanding with checking writing, spelling and grammatical errors. Spell checkers can only go so far, the rest is up to you. Ask someone else to check the document for errors before sending, or wait a few days before rereading it. If you have worked hard on a document, which will "learn" to interpret the error is correct. We need a new perspective to see the typos.Print BindPrint and good quality paper, high bond paper using a laser or bubble jet quality. Take it to a service bureau and union support. For under $ 10, you can produce a well-made, professionally presented package.LayoutWhen trace the document format for the body of the text appears in the upper two-thirds of the page. The third part of the page on the left contains titles and white space. The blank space to the left allows the reader to take notes. This sounds like a trivial matter, but positive reactions resulting visuals ElementsInclude recipients.Visual sporadically throughout your document. Logos, clip art, graphics, charts, tables and other elements greatly enhance the visual appeal of the document and make it easier for many people to read and understand. Pages of pure text are tiring to the eye and challenge the attention span. Also, many people are visually oriented, ie, the preferred method of learning is through imagery and PageBegin text.Title with a cover includes images (graphics, images, etc), the name of the recipient of the proposal, the project name, company name and address, date, author and symbol. Be Politically CorrectWhether I support political correctness, or if not, the question here is to avoid offending people who receive the bid document. Avoid any language that can be interpreted as offensive to any group of people - including women, men, people with disabilities, visible minority people, the elderly, and so on. If you are unsure of the correct terminology, consult with someone knowledgeable before submitting your proposal.Write for Global AudiencesEmerging technologies immigration policies, and agreements such as NAFTA has been a global market. Documents nowadays should be written on the understanding that can be evaluated by people living in other countries or by people for whom English is their second language. Even if you are submitting your proposal for a local company may well have joint ventures with international companies and these companies may be asked to carefully read the document. Unless your proposal is local to a specific geographic area, avoid references that do not understand the people who live in other areas (or explain these references if you must use.) Also, avoid using jargon or expressions of pop culture. When people from other cultures study the English language are taught to speak formal English, right. They are familiar with the use of industry jargon FreeEvery terms.Jargon has its own "language" - words, terms and expressions that are common to the industry, but foreign to people from other industries. Avoid using jargon, or if you have to use it, explain. For example, expressions like "branding," "turnkey solution", "E-commerce" are not necessarily understood by everyone in business. Also, remember that your proposal may go to a committee that is composed of people from various walks of life. Make sure they understand what you're talking about.TechnologyWhat has been said about the jargon is duplicated by technology. If the proposed project involves the use of technologies, be very careful with your explanation. The person reading the document may have little or no technological background. Therefore, in the body of the proposal, it is generally recommended that you explain your technology in terms of what to do - that is, "A database that members can use to find information about their products." There is a place for detailed information about the technology you are proposing - and that is in the appendix. In many cases, a technically oriented business will not hire a technology consultant to review your proposed technology. This person can use the detailed explanations are included in the appendix, while other readers will understand the proposal itself.Keep these guidelines in mind and is off to a good start with your next business proposal!
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